Overview

ASG’s Interactive Analyst Tiering Workbook (ITW) ensures that the important task of identifying and tiering YOUR analysts is focused on your program’s objectives and is executed using a rigorous, proven and consistent methodology. The ITW provides an interactive tool for discretely quantifying the level of influence each analyst has on purchase decisions (buyer impact) and defining/identifying market trends (market impact) based on:

• Firm Affilication
• Coverage Focus
• Visibility
• Malleability
• Role-Based Influence with Buyers
• Role-Based Influence within the Market

Weighting factors can be independently assigned to each parameter. The number of analysts included in up to three user-defined tiers can be adjusted based on YOUR program’s available resources. Further, the ITW provides tier-assignment override capability and the ability to examine analyst sub-groups based on geography, sub-markets (e.g., ERP or CRM within Enterprise Applications), or other secondary criterion.

Key Deliverables

• Interactive Analyst Tiering Workbook a workbook that provides simple radio buttons to set each parameter for each analyst, check boxes to define or select regions and sub-markets. Updated ranked and tiered lists can be generated on-demand as needs, resources, or requirements change (e.g., defining a list for an analyst tour or regional event). (Sample)
• Review Session with AR team to discuss analyst ratings, overrides, and interaction strategies.

Why Outsource to ASG

• ASG has had extensive involvement with the analyst community for over 10 years
• ASG the research of every major analyst firm and conducts over 800 analysts interviews every year, providing an unparalleled level of insight and awareness to the analyst community
• ASG’s proven and rigorous methodology
• The flexibility of ASG’s INTERACTIVE tool

Contact ASG for more information