ASG’s Analyst Tiering Service (ATS) ensures that the important task of identifying and tiering YOUR analysts is completed quickly without draining your valuable AR resources. ASG's philosophy is that AR teams should use their limited resources for strategic activities and outsource operational/time-consuming taskes. ASG focuses on your program's objectives and criteria while executing a rigorous, proven and consistent methodology. The ITW provides an interactive tool for discretely quantifying the level of influence each analyst has on purchase decisions (buyer impact) and defining/identifying market trends (market impact) based on:
  • Firm Affilication
  • Coverage Focus
  • Personal Credibility/Quality
  • Publication Volume
  • Conference Participation
  • Social Media Involvment/Exposure
  • RFP/RFQ Involvement/Exposure
  • Role-Based Influence within their firm

Weighting factors can be independently assigned to each parameter. The number of analysts included in up to three user-defined tiers can be adjusted based on YOUR program’s available resources. Further, the ITW provides tier-assignment override capability and the ability to examine analyst sub-groups based on geography, sub-markets (e.g., ERP or CRM within Enterprise Applications), or other secondary criterion.

Key Deliverables

  • Interactive Analyst Tiering Workbook a workbook that provides simple radio buttons to set each parameter for each analyst, check boxes to define or select regions and sub-markets. Updated ranked and tiered lists can be generated on-demand as needs, resources, or requirements change (e.g., defining a list for an analyst tour or regional event). (Sample)
  • Review Session with AR team to discuss analyst ratings, overrides, and interaction strategies.

Why Outsource to ASG

  • ASG has had extensive involvement with the analyst community for over 10 years
  • ASG the research of every major analyst firm and conducts over 800 analysts interviews every year, providing an unparalleled level of insight and awareness to the analyst community
  • ASG’s proven and rigorous methodology
  • The flexibility of ASG’s INTERACTIVE tool

Contact ASG for more information