Research monitoring is NOT based on pre-defined, canned market definitions. ASG works with you to establish the parameters that define YOUR markets. ASG works with YOU to identify the analysts and analyst firms that are key influencers within each of your markets. ASG is focused on delivering metrics that matter to you!

ASG reviews research reports, blogs, and other content published by the selected analyst firms to categorize which of your market(s), if any, are addressed by each publication. Qualified reports are captured in ASG’s extensive multi-year, multi-firm database, along with a brief synopsis of the key findings from each report. For each competitor referenced within a report, ASG captures the prominence and tonality of the reference to enable focused and actionable metrics:
  • Share-of-Voice assesses the relative level of coverage afforded each identified competitor
  • Average Tonality provides insight into the overall favorability orientation of the analyst community towards each competitor
  • Net Market Impact determines the likely overall impact of published research on customer perceptions of each competitor

Key Deliverables

  • Research Impact Dashboard presents a one-page, easy-to-read, shareable overview of critical competitive metrics, providing snapshot, trend, and firm-level insights. Most clients select ASG’s standardized dashboard. However, we can work with YOU to customize which of over 50 detailed charts best and most concisely present the information you and your sponsors want to see. Dashboards include ASG commentary related to key events or trends impacting each of your markets. (Sample)
  • Research Summary Report presents a consolidated view of the published research relevant to each of your defined markets. (Sample)
  • Research Impact Workbook presents over 35 detailed current period and six-period trending charts and supporting data, including firm-level analysis and distribution histograms to guide AR outreach and communication activities. (Sample)

Why Outsource to ASG

  • ASG has captured over 42,000 research reports in our research database supporting trend analysis over 5+ years
  • ASG’s proprietary analysis algorithms yield insights that are far more accurate than typical “mention counting” approaches
  • ASG’s dashboards and workbooks provide critical insight to the impact of product announcements or major outreach activities, like summits or conferences (whether hosted by you or a competitor)
  • ASG’s distribution analysis identifies which competitors are considered the innovators who are driving the market
  • ASG’s Research Summary Reports provide an easily digestible summary of important analyst research for your executives, product managers, competitive intelligence, and other marketing stakeholders
  • Research review, capture, and tagging is labor and time intensive

Contact ASG for more information